An enrolment growth engine
Every enquiry sourced, scored and followed up on SLAs — marketing spend managed to cost per enrolment, not impressions.
₹100–600per-lead band education marketers work to — we manage to cost per seat (OMG India)
/ Consulting servicesOperations & Administration
Consulting Services · Operations & Administration
Run the campus like clockwork
Admissions funnels, parent counselling, placements and the entire back office — engineered into one operating rhythm, so leadership reads dashboards instead of fighting fires.
✦Show this week's admissions funnel by source
Applications received
4,812+18% YoY
Across 3 intakesAdmission funnel
- Enquiries · 54%
- Campus visits · 30%
- Enrolled · 16%
Profmax Insights
13.54 lakh candidates sat CUET-UG in 2025 — admissions is now a national-scale, data-driven funnel.
See the numbers0%
higher-ed gross enrolment ratio today — NEP 2020 targets 50% by 2035
AISHE 2021-22 / NEP 20200 lakh
unique candidates sat CUET-UG in 2025 — every intake is now a contested funnel
NTA, 20251:0
students per career counsellor in India — vs the 1:250 recommended
Higher Education Digest, 2024-250 lakh
Indian students studying abroad — overseas alliances now cut both ways
MEA, 2024Sector indicators for Indian education operations, cited to AISHE 2021-22 / NEP 2020, NTA (2025), Higher Education Digest (2024-25) and MEA (2024) — shown to size the opportunity, not as Profmax client outcomes.
Why Profmax
The operating system behind a full campus
Admissions, parents, regulators and facilities all pull on the same operations bench. With 24.8 crore school students in the pipeline (UDISE+ 2023-24), demand is not the constraint — execution is.
Parent experience, by design
Counselling desks, transparent communication and grievance loops that turn campus visits into referrals.
1:250the counsellor ratio worth building toward — India averages 1:3,000
A back office that passes inspection
Documents, policies, accounts and supplies on SOPs and live registers — so audits find order, not excuses.
Placements that sell next season
Industry interaction, recruiter pipelines and published outcomes — the strongest admissions campaign you can run.
100%of IIM Ahmedabad's 2025 cohort placed, median ₹40.09 LPA — outcomes are marketing (IPRS)
How we engage
From audit to operating rhythm
A 90-day arc to a running admissions engine and a clean back office — then a rhythm that compounds every intake.
- 1
Assess
Diagnostic across the funnel and the back office — conversion by source, cost per enrolment, document trails, vendor contracts. You get an operations scorecard.
- 2
Blueprint
Admissions engine design, marketing calendar, counselling playbooks and back-office SOPs — sequenced to your intake dates.
- 3
Implement
CRM live, campaigns running, placement outreach moving, records digitising — with weekly funnel reviews.
- 4
Operate
Managed rhythm: weekly funnel dashboards, monthly operations reviews, season post-mortems that feed the next intake.
Products
Thirteen products. One campus operating system.
Engage a single product or compose a stack — every product below is scoped, priced and delivered by the same operations bench.
13products in the practice
45+standard deliverables behind them
1:250counsellor ratio we staff towards
Admissions on autopilot
Run every intake as a scored, SLA-driven funnel — enrolment products that help you:
- Compete in a market where 13.54 lakh candidates sat CUET-UG in 2025 alone.
- Manage marketing to cost per enrolment inside the ₹100–600 CPL band.
- Counsel toward the 1:250 ratio in a country averaging 1:3,000.
- Publish audited placement outcomes that become next season's campaign.
Admissions Management
With 13.54 lakh candidates sitting CUET-UG alone, every intake is now a contested, data-driven funnel. We run yours end to end — CRM, counselling desk, follow-up SLAs and weekly source-wise conversion reporting — so every enquiry is scored, called and closed while competitors are still sorting spreadsheets.
- Enquiry-to-enrolment funnel build
- CRM setup & lead scoring
- Counsellor scripts & follow-up SLAs
- Source-wise conversion dashboard
Marketing & PR
Season campaigns, digital funnels and press visibility tuned to education CPL benchmarks of ₹100–600 per lead.
- Season campaign calendar & creatives
- Channel-wise CPL dashboard
- Press & media outreach kit
Parent Counselling
Structured counselling that answers what parents actually ask — fees, outcomes, safety — and converts visits into trust.
- Counselling desk design & training
- Parent FAQ & objection scripts
- Grievance loop & feedback SOPs
Career & Placement Services
Placement cells, recruiter pipelines and career counselling that turn student outcomes into next year's admissions story.
- Placement cell setup & SOPs
- Recruiter pipeline & outreach calendar
- Audited placement report, published
MerittoEnrolment CRM & funnel
Enquiries scored, routed and chased on SLAs inside an education-native CRM — no lead goes cold between intakes.
Shiksha.comAdmissions marketplace listings
Discovery listings and lead flows tuned so marketplace spend lands inside the ₹100–600 CPL band.
From the field
Enquiries stopped going cold over the weekend
The CRM put every enquiry on a follow-up SLA with source-wise dashboards every Monday. The intake closed 23% up on the previous season — on the same media spend.
— Director of admissionsParents started arriving pre-sold
Counselling scripts answered fees, safety and outcomes before we were asked. Campus-visit-to-enrolment conversion rose to 61% across both schools.
— Group admissions headPartners
An ecosystem built around your institution
Engagements plug into India's admissions and campus-operations ecosystem — enrolment CRMs, discovery marketplaces, placement networks and facilities specialists.
Ecosystem we build operating stacks around. Named organisations are independent; tool and vendor selection is engagement-specific and never exclusive.
Resources
Proof, stories and what's next
What India's fastest-growing institutions do operationally — and the numbers behind it.
From 1 campus to 90+: the Orchids admissions engine
Orchids The International School ran a single campus in 2010. Today it operates 90+ campuses teaching 75,000+ students across 25+ cities — one of India's fastest K-12 scale-ups. The growth ran on a centralised admissions funnel, season-on-season marketing discipline and standardised campus operations. At this pace, growth is an operations product.
Foreign campuses, stood up on Indian operations
The University of Southampton opened in Gurugram in July 2025 — the first foreign campus under the UGC 2023 regulations — and Deakin's GIFT City campus completed its first placement cycle in May 2025. Both built admissions, compliance and campus operations from zero in under two years.
One counsellor for 3,000 students
India averages roughly one career counsellor for every 3,000 students, against the 1:250 ratio international practice recommends. Institutions that close the gap — structured parent counselling, career services that start well before final year — convert it directly into enrolment and placement outcomes.
Admissions now happen twice a year
UGC has cleared biannual admissions — July and January intakes — for higher-ed institutions. Two funnels a year means marketing calendars, counselling capacity and document workflows built to run continuously, not seasonally.
The paperless admissions office is here
With 36+ crore IDs on DigiLocker and APAAR rolling out across schools and colleges, verified marksheets, migration and transfer certificates now move digitally. Document administration is becoming an API — institutions wired into it admit students in days, not weeks.
AI answers the first enquiry
AI admission chatbots and CRM-driven funnels — Meritto, LeadSquared — are now standard kit in private higher-ed: every enquiry scored, routed and followed up automatically. With CPLs at ₹100–600, the ROI battle is won on follow-up speed, not media spend.
Placements are your best marketing asset
IIM Ahmedabad's 2025 cohort placed 100% at a median of ₹40.09 LPA; IIT Bombay logged 1,475 offers averaging ₹23.5 LPA. Institutions that operationalise placement reporting — audited, comparable, published — turn outcomes into next season's admissions campaign.
Trials
Start with an Operations & Admissions Audit — on us
A complimentary working session with a Profmax operations lead. We walk your admissions funnel, document room and vendor stack, then hand you three moves worth making before the next intake — whether or not you engage us.
Your audit includes
- Admissions funnel teardown — enquiry to enrolment, by source
- Cost-per-enrolment benchmark against market CPL bands
- Back-office risk scan: documents, policies, vendor contracts
- Three prioritised actions, in writing